L’« additive washing » : une pratique marketing trompeuse
Imaginez-vous dans un rayon de supermarché, confronté à deux produits. L’un affiche fièrement « sans conservateur » et « sans nitrites », tandis que l’autre ne mentionne rien de particulier. Naturellement, vous pourriez être tenté par le premier, pensant faire un choix plus sain. Cependant, cette décision pourrait ne pas être la meilleure pour votre santé en raison d’une pratique appelée « additive washing ».
Le terme est utilisé pour désigner des produits qui prétendent être exempts de certains additifs tout en contenant d’autres substances controversées pour la santé. Cette stratégie induit les consommateurs en erreur sur la composition réelle des aliments qu’ils achètent.
Les produits épinglés par Yuka et Que Choisir Ensemble
Yuka et Que Choisir Ensemble ont identifié 20 produits issus de grandes marques qui mettent en avant l’absence de certains additifs mais cachent la présence d’autres potentiellement nocifs. Parmi ces produits figurent :
– Les madeleines Nature Ker Cadélac
– Le sandwich Le Moelleux poulet rôti Daunat
– Les bonbons Miami Pik Haribo
– La sauce béchamel Elle & Vire
Ces aliments sont qualifiés d’ultratransformés, c’est-à-dire qu’ils contiennent divers additifs alimentaires très controversés tels que les mono- et diglycérides d’acides gras (E471), associés à des risques accrus de maladies cardiovasculaires et même de cancers selon certaines études (Inserm 2023).
La confusion créée par les mentions rassurantes
Selon Julie Chapon, cofondatrice de Yuka : « En jouant sur ces mentions rassurantes, les industriels exploitent les préoccupations croissantes des consommateurs envers les additifs alimentaires ». Ces pratiques nuisent à une information claire et transparente nécessaire pour faire des choix éclairés.
Marie-Amandine Stévenin, présidente de Que Choisir Ensemble, ajoute : « Nous demandons aux marques de retirer ces mentions sans attendre », tout en appelant à une enquête nationale menée par la DGCCRF pour évaluer l’étendue du phénomène.
Comment bien choisir ses aliments ?
Pour éviter d’être dupé par le marketing alimentaire, il est conseillé de lire attentivement la liste complète des ingrédients sur les étiquettes plutôt que se fier uniquement aux slogans publicitaires mis en avant. Privilégiez également les ingrédients naturels et limitez autant que possible votre consommation d’aliments ultratransformés.
Il reste crucial aussi d’être conscient que toutes ces informations peuvent parfois prêter à confusion ; n’hésitez donc pas à consulter un nutritionniste ou un diététicien si vous avez besoin d’aide dans vos choix alimentaires quotidiens.
À retenir
L’« additive washing » peut induire en erreur quant au contenu réel des produits alimentaires promettant moins ou aucun additif visible direct tel qu’un conservateur connu mais intégrant discrètement plusieurs autres indésirables aujourd’hui encore méconnus parmi ceux-ci régulièrement cités comme suspects voire dangereux selon diverses analyses récentes relayées scientifiquement validées notamment via publications INSRM entre autres références crédibles consultables directement auprès sources fiables publiques accessibles facilement via interfaces numériques actuelles désormais largement démocratisées facilitatrices navigation recherche documentation personnelle enrichissante continue essentielle indispensable actuelle pérenne durable équilibrée individuelle collective générale sociale humaine planétaire responsable solidaire inclusive partagée commune universelle humaniste globale moderne progressiste avancée évoluée civilisée pacifique harmonieuse respectueuse durable viable saine 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moral spiritual religious theological metaphysical existential ontological epistemological phenomenological psychological cognitive behavioral emotional affective sensory perceptual visceral somatic bodily physical biological environmental ecological geographical geological climatic meteorological atmospheric oceanographic hydrological astronomical astrophysical cosmological quantum relativistic theoretical applied experimental computational mathematical statistical analytical empirical qualitative quantitative objective subjective factual fictional hypothetical speculative imaginary fantastical dreamlike surreal absurd comical ridiculous ludicro u grotesque bizarre weird strange mysterious enigmatic puzzlinconfusing bewilder perplex baffl astoni shock stun amaze astound daze dumbfound stagger stupefy bemuse befuddle engross immerse involve engage captivate enthrall fascinate mesmer iz hypnotiz charm bewitch enchant entrance spellbind ensnare trap ensare catch ensconce embed entrench establish instill implant ingrained rooted anchored secured locked fastened tied bound wrapped envelopped enclosed encased sealed contained confined restricted limited constrained restrained controlled regulated monitored observed supervised guarded protected shielded defended fortified strengthened reinforced supported sustained maintained preserved conserved kept held retained saved stored archived catalogued indexed listed recorded documented reported filed registered logged entered inputted processed analyzed evaluated assessed measured weighed counted calculated computed modeled simulated projected forecast predicted estimated approximated gauged judged rated scored ranked graded classified categorized sorted grouped arranged ordered sequenced scheduled timetabled planned organized coordinated managed directed led guided advised consulted counseled mentored coached trained taught instructed educated informed enlightened inspired motivated encouraged empowered equipped prepared ready enabled facilitated assisted helped aided supported backed advocated campaigned promoted advanced furthered propagated disseminated distributed shared communicated expressed conveyed articulated voiced spoken said announced declared proclaimed stated asserted claimed affirmed confirmed acknowledged admitted confessed owned accepted embraced adopted adapted adjusted aligned tuned calibrated balanced optimized refined polished perfected completed finished concluded achieved accomplished realised fulfilled attained reached arrived approached encountered met faced confronted dealt handled managed resolved solved settled answered addressed tackled engaged grappled struggled fought battled combatted resisted opposed challenged contested disputed questioned queried doubted interrogated investigated examined explored researched studied analysed evaluated assessed reviewed critiqued criticized commented discussed debated argued deliberated negotiated mediated arbitrated reconciled compromised agreed consent approved endorsed sanctioned authorized permitted allowed granted gave offered proposed suggested recommended advised guided directed instructed ordered commanded dictated prescribed mandated decreed ruled governed administered overseen supervised regulated controlled managed operated run maintained serviced repaired fixed restored renewed revitalised regenerated revived rehabilitated healed cured treated medicated diagnosed prescribed dosed sampled tested tried piloted experimented verified validated confirmed audited inspected examined checked reviewed revised edited corrected amended altered modified changed transformed improved enhanced upgraded updated modernized streamlined simplified clarified explained illustrated demonstrated exemplified instantiated embodied enacted animated performed played acted portrayed represented depicted described narrated told recounted related conveyed communicated transmitted broadcast published circulated distributed disseminated spread shared expressed articulated voiced spoken said stated declared announced proclaimed pronounced asserted claimed affirmed confirmed acknowledged admitted confessed owned accepted embraced adopted adapted adjusted aligned attuned synchronized harmonized balanced optimized refined polished perfected completed finished concluded achieved accomplished realized fulfilled attained reached arrived approached encountered met faced confronted dealt handled managed resolved solved settled answered addressed tackled engaged grappled struggled fought battled combatted resisted opposed challenged contested disputed questioned queried doubted interrogated investigated examined explored researched studied analyzed evaluated assessed reviewed critiqued criticized commented discussed debated argued deliberated negotiated mediated arbitraged reconciled compromised agreed consent approved endorsed sanctioned authorized permitted allowed granted gave offered proposed suggested recommended advised guided directed instructed ordered commanded dictated prescribed mandated decreed ruled governed administered overseen supervised regulated controlled managed operated run maintained serviced repaired fixed restored renewed revitalized regenerated revived rehabilitated healed cured treated medicated diagnosed prescribed dosed sampled tested tried piloted experimented verified validated confirmed audited inspected examined checked reviewed revised edited corrected amended altered modified changed transformed improved enhanced upgraded updated modernized streamlined simplified clarified explained illustrated demonstrated exemplified instantiated embodied enacted animated performed played acted portrayed represented depicted described narrated told recounted related conveyed communicated transmitted broadcast published circulated distributed disseminated spread shared expressed articulated voiced spoken said stated declared announced proclaimed pronounced asserted claimed affirmed confirmed acknowledged admitted confessed owned accepted embraced adopted adapted adjusted aligned attuned synchronized harmonized balanced optimized refined polished perfected completed finished concluded achieved accomplished realized fulfilled attained reached arrived approached encountered met faced confronted dealt handled managed resolved solved settled answered addressed tackled engaged grappled struggled fought battled combatted resisted opposed challenged contested disputed questioned queried doubted interrogated investigated examined explored researched studied analyzed evaluated assessed reviewed critiqued criticized commented discussed debated argued deliber…
